As Part of Toyota's new initiative going forward they wanted all sites to be created in the "Responsive Methodology" so that the sites are able to be used from a desktop all the way down to any mobile screen size.

Why not create 1 design that will work on a desktop to various sized mobile device including any smartphone for either apple or chrome? Varies industries are more and more turning to Responsive design methodology to alleviate redundancy of time, work effort and cost associated with trying to create various apps for various devices in various platforms.
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