Role: Art Director / UX Design
The Business
One of the main objectives of the redesign was to create a unique look that TTG could own and call theirs. Also, update the E-commerce section bringing them closer to best practices in today's gaming and e-commerce world including a responsive experience. Working closely with the stakeholders we created a site that best fit their business needs at the time that was unique from other gaming companies.
Also, we expanded the social community experience by creating a whole new community space where the brand & the end user could interact together making it a more robust & enjoyable for participants to interact with each other.
Work
• Managing a mid-level designer and front-end developer.
• UX research Documentation on gaming & e-store best practices.
• Wire-frames, User flows
• Bringing the company up to gaming and e-commerce best practices
• Creating an experience that could scale as the company grew
• Responsive Design to work on multiple Mobile devices.
• Creating new working processes for creative visual asset handling and archiving.
Research
Competitor UI/UX Research and analysis across multiple companies quickly showed multiple problems with navigation naming convention and user flow. This lead to the start of creating user flows and wire framing the site.
Ideation
Ideation consisted of several whiteboarding sessions with the team, CTO and CEO to grasp part of there vision, thoughts and translate to content strategy. Then converting these ideas to wires.

After a few cycles of this, I then moved to create 3 visual design concepts to present to the CTO & CEO. Once a concept was chosen we moved forward creating the rest of the site.
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