Insights, quickbooks visitors visit the site on the term “quickbooks,” thinking it’s an accounting product, but they can’t easily learn about what it is.
Prospects know they need accounting, but don’t necessarily understand accounting. Consequently they want to see and experience the product at various depths.
Barriers at the time was the fact that the client did not explain what QuickBooks is and does clearly to prospective users from the very beginning at the home page.
Based on data from focus groups and initial user testing, we created simple quick experience that was able to deliver important features about quickbooks. Giving users small bite size of information about the over all product features and funneling them to the product page ware we then expanded on features, and explained specifics of the varies product offerings.