QuickBooks software has two different software platforms to chose from, desktop and Saas online version. These landing pages were part of a broader strategic email and landing page campaign that targeted QuickBooks desktop users to convert to there Saas software platform. Some were informational while others were more directly involved in converting users.
Users were segmented based on multiple variables. With constant AB testing performed to see what unique aspects of messaging and components within pages tested better.
Role: Lead Visual Designer
Informational Product Landing Page