QuickBooks software has two different platforms to chose from, desktop and online. These emails were part of a broader strategic email and landing page campaign that targeted QuickBooks desktop software users.
The purpose of these emails were to start an ongoing conversation of informing desktop users of available features on their online (Saas platform) that were not available on the desktop in hopes of converting users over to online through time.
The purpose of these emails were to start an ongoing conversation of informing desktop users of available features on their online (Saas platform) that were not available on the desktop in hopes of converting users over to online through time.
Role: Lead Visual Designer
Libraries & Design Systems
Work involved: UI Design
Tools: Photoshop, Marketo, Eloqua
Summary: Component Library for emails and landing pages
Tools: Photoshop, Marketo, Eloqua
Summary: Component Library for emails and landing pages
Created a module-based template system within the new brand guidelines for their global marketing team. Working with the developer who implemented it in Marketo and Eloqua.
Deliverable included a comprehensive detailed Style Guide and Photoshop templates.
Deliverable included a comprehensive detailed Style Guide and Photoshop templates.